Experience

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Director, Brand Management and Engagement – Creative Director – Copywriting Background – UX Certified

Education

Master of Science, Behavioral Sciences, London School of Economics

Bachelor of Arts, Communications, Minor in German, Illinois College

Director, Brand Management and Engagement, Markel

· Owned and was the face of the global brand refresh of the Markel Insurance brand from its inception to its launch in May of 2023.

· Continues to own the world-wide rollout, integration and upkeep of the new brand.

· Influences and collaborates with the CCO, DCCO, CHRO, Sr. VPs and insurance executive leadership (including the President) on insurance brand marketing programs and campaigns.

· Responsible for leading and delivering Markel's insurance operations' brand strategy globally.

· Influences consistency in brand application and ensure alignment with Markel's core values and strategic business objectives.

· Provides governance and guidance for all brand related activities at all levels.

· Responsible for the development, implementation and measurement of the brand strategy to achieve a consistent brand experience for internal and external stakeholders worldwide.

· Strategically and proactively manages and enhances the global Markel insurance brand.

· Provides oversight of all brand activities for Markel insurance operations worldwide.

· Developing clear guidelines and establish approval processes for brand related activities, such as internal engagement, sponsorship, advertising, campaigns and digital assets.

· Partners and collaborates with divisional business development and marketing teams on projects that relate to branding to ensure consistency of brand application.

· Develops and promotes templates and assets for the business that meet the global brand objectives while addressing regional/local business needs.

· Developing an advertising strategy for the global insurance operations that supports their business objectives.

· Builds the brand management and engagement team's profile and visibility across the business as a creative agency to partner with internal and external stakeholders on brand, creative, social media, and marketing related initiatives.

· Oversees in-house agency teams of designers, writers, brand managers, and project manager.

Creative Director, Capital One

· Managed a team of copywriters, designers, associate creative directors, external agencies, and project managers to create integrated national marketing campaigns for multiple channels—including email, display, OLVs, and more.

· In charge of creating “behind the scenes” work to influence future projects such as claims research, brand books, standardization, and more.

· Responsible for the team’s workflow and assignments—gave creative direction on projects with the goal of making the work the best it can be, the most creative it can be, and most importantly, as effective as it can be.

· Led large-scale projects with substantial financial impacts—redesigning the Platinum and Journey cards, branding pre-approval, and launching flex pay among others.

· Standardized work, creating process and flow across the creative department.

· Supported the team in achieving personal and professional goals by looking for growth opportunities in and outside of the team, creating development plans, and giving them regular feedback.

· Partnered closely and built relationships with partners of all levels in order to improve the work, push them to nail down strategy, and effectively showcase marketing the expertise of the team.

· Worked across multiple lines of business, including Small Business Card, Consumer Card, Acquisitions, Customer Engagement and more.

· Established a testing system to incorporate behavioral insights in a variety of ways including in-market testing, A/B testing, usertesting.com, and traditional interviews.

· Presented to and worked closely with leaders across the org up to the EVP level.

Sr. Content Producer/Social Manager, Snagajob

· Created strategically strong stand-alone multi-media campaigns to strengthen brand equity.

· Served as the voice of the Snagajob brand on social media sites and on website.

· Edited and wrote b2b and b2c marketing and SEO copy, newsletters and blog posts.

· Managed online content and as a Community Manager, created strategy for and managed social media, brand loyalty, and community efforts.

· Managed web video strategy and produced, wrote, directed, coordinated and edited consumer-focused company videos.

· Wrote scripts for, filmed, and edited internal videos.

· Hired outside videographers, recruited talent, managed purchase orders, and oversaw filming schedules and appeared as the talent in several videos.

· Served as a Snagajob spokesperson to the media.

· Managed online content and as a Community Manager, created strategy for and managed social media, brand loyalty, and community efforts.

· Responsible for managing all social media channels.

· Increased Facebook likes from just a few hundred to over 25,000 and Twitter followers from just over 100 to nearly 8,000 in just months.

Prior experience: Copywriter, Circuit City; Special Projects Producer, WRIC Channel 8

Employment eligibility

Able to work in the USA and the EU.